Marc Raulin
Coordinates ¡La Colmena Que Dice Sí! (The Hive That Says Yes!) in Madrid. This initiative facilitates direct contact between local producers and consumer
communities (hives). The project has the dual purpose of supporting local, sustainable agriculture and providing quality food without intermediaries.
For consumers, it is an accessible system –the buy online-, with the added value of meeting producers the distribution day, which takes place once a week at a given point in the city.
In addition, anyone can create a “hive” in their neighbourhood or village, dedicating a few hours a week.
He will become the head of the hive, and because of this job, he gets an additional income of 8.35% of sales,
with a positive impact on the economy of the region. In Spain there are 30 hives spread around Madrid, Barcelona, Valencia, Cordoba and Granada.
This initiative has been replicated at European level, with 60,000 orders per month, 4,000 producers and more than 800 hives in France, Spain, Belgium, Italy, Germany and the UK.